Steve

I just came back home, set my iPhone charging - since it run out of battery - while I went get some water. Come back, opened up Espresso, set up a new file, create a paragraph to start writing into... then I stop. I look into the black screen of the iPhone, and all the sudden, it turns on, showing the all mighty silver apple, perfectly centered. An orange, a kiwi, or a pineapple could be in there instead, I would still know it's Apple. It feels Apple.

The world has lost on October 5th, 2011, it's most important visionary yet: Steve Jobs. Not because of the products he's made, even if they changed the world completely, and defined it as we know it today.

No. I would like to think that Steve's contributions for humanity, weren't products. Maybe in a different era, they would have been something else. On this era, they were Macintosh, iPod, iPhone, iPad. These are just the packages in which his genious was transmitted. But he contributed in so many other, important ways.

Steve taught us all to do what we love to do. To think hard to come up with the only true oustanding idea. To go crazy over the details, because only perfect is good enough. To do the very best at what you do, or stay away from it. To always keep it simple. And to turn even the smallest things, into magic.

But there is a hidden message in all this. Apple's distinctive image, products and behavior today, are a reflection of Steve's soul. See, you are always taught you should build a company that can keep on growing without you. But I now believe that a company is like a robot that needs a soul to function. Whoever is in there, will provide the indispensable essence and magic that makes a company different. That gives that company a real personality. A very unique kind of personality that cannot be bought nor defined in a creative process. When you feel something is Apple, you feel it's Steve Jobs.

This is his contribution to man kind. The way of doing things. Because while all of his products changed the world, the recipe is our biggest legacy. Back in the cave days, the most awesome thing wouldn't be fire itself, but knowing how to make it.

So thank you Steve. You are my biggest inspiration, just like you are to so many others. But above all, I hoped you had a fulfilling life, and reached your goals. You were given less time than most of people, yet you managed to push the human race forward.